Yippie Yi Yoe!

As we come to the close of 2014, it’s a tradition to reflect on the events of the past year. Or in this case, the past five years. Yes, it’s the fifth anniversary of Yoe Books, our proud sponsors here at the I.T.C.H. blog. Yoe Books is Making Comics History!

Man, time flies! It seems like yesterday that The Art of Steve Ditko was just a gleam in Craig Yoe’s eye. Now, some 50 books later, Yoe Books is a premiere publisher of rare, out-of-print comics and so many cool coffee table books that I had to buy a bigger coffee table. You can see the complete list here.

To celebrate this occasion in the appropriate fashion, Craig and Clizia created a crazy promotional campaign that’s worthy of Stan “The Man” Lee himself. In fact, that’s who they stole it from!

It’s called the Y.Y.Y.S. (or Yippie Yi Yoe Society, if you’re not into the whole brevity thing) and it’s a hoot and a half, especially if you’re old enough to be a card-carrying member of the M.M.M.S.

If you were one of the lucky few bloggers, critics or media outlets to receive this membership kit in the mail, consider yourself privileged. If not, I’ll share with you some images (and a song, of course) just because that’s the kind of guy I am. Face forward, true book reader!

Y.Y.Y.S. members received a clever welcome letter, a cute sticker, and a marvelous membership card (suitable for framing).

Best of all, the kit includes a record (or, “DVD” as the kids today call them) with both the Voices of Yoe Books and the Y.Y.Y.S. Marching Song. How fun is that?

And since I’m a nice guy (see above), here’s the Y.Y.Y.S. Marching Song for your listening pleasure. Click the link below and start marching!

BONUS! Here’s the super-cool video that goes with the song. Just click the Yoe eyeball!

Not sad!