Dreams Come True (Part 2)
Closing out this year’s African American History Month postings, we have more extracts from the late 1940s/early 1950s advertising booklet Dreams Come True! (click here to see Part 1). It was published by the Black and White Company (which made beauty products company for African Americans), and illustrated by African American artist George Lee.
The pamphlet consists mostly of cartoon-illustrated ads, plus a number of one-page cartoon bios of African American historical & contemporary figures. Above we have a bio of Heavyweight Boxing Champion Jack Johnson, and below, musician Fats Waller. Further below are found bios on Robert Abbott and Richard Wright.
Click on the above & below pages, to make them large enough to read.
Most of the Black & White Company’s beauty products, were aimed at making African Americans appear more like whites. The ads shown in last week’s extracts involved bleaching/lightening skin color; the first two ads above are for products to slick down one’s hair, making it appear more like white people’s hair. Beneath is for an acme treatment.
Black History Month AdvertisingStrips
— Doug
