Soda Pop Art
Back in the 1950′s, when corporate convergence was pretty rare, the Disney company created “Fresh up” Freddie for 7-Up. These ads ran each issue on the back of Walt Disney’s Comics and Stories to push carbonated sugar water to kids. I, like literally millions of other kids, had a subscription to this Dell comic book and I loved “Fresh Up” Freddie and, as a result, 7-Up. BTW, I thought, then, that Freddie was some kind of relative of Woody Woodpecker. I love, looking back at it now, how Freddie starts each adventure in the exact same pose but different costume-cool! Think I’ll go drink some carbonated sugar water.
(click for a closer look)
— C. Yoe (in the funny papers)
